- PDFCampaign concept v3Northstar Realty / due todayClient review
- URLLanding page copyABC Dental / due ThursdayChanges ready
- PNGSocial launch setOrbit Kitchens / decided yesterdayApproved
Client approvals
Make client approvals a clear delivery step, not an inbox chase
Approval delays often come from mixing internal opinions, client feedback, and production follow-up in the same conversation. MarketingLokam gives agencies a structured way to separate review stages, capture a decision, and connect the result to the work that needs to continue.
Where fragmented delivery breaks
The missing context creates more work than the missing feature
Agencies lose the thread when client messages, task status, service scope, and delivery decisions sit in different systems. MarketingLokam keeps this work connected to the client record and the workflow it affects.
A visible decision owner
Know whose response is needed and whether the work is still under review, approved, or changes requested.
Internal and client review stay distinct
Resolve agency quality feedback before presenting a decision-ready item to the client.
Approval creates a next action
Connect feedback or an approval outcome to the production tasks it changes.
The MarketingLokam workflow
A visible path with an owner at every handoff
- 01
Prepare the deliverable
Link the work ready for review to its supporting project and client context.
- 02
Review internally
Gather agency feedback before client-facing approval begins.
- 03
Request the client decision
Present the item with the response the client needs to give.
- 04
Record and act
Retain the decision history and direct approved or revised work to the next task.
- PDFCampaign concept v3Northstar Realty / due todayClient review
- URLLanding page copyABC Dental / due ThursdayChanges ready
- PNGSocial launch setOrbit Kitchens / decided yesterdayApproved
Capabilities and boundaries
Built for the operating job, with the surrounding context intact
Decision history
Keep an immutable record of approval outcomes and associated feedback.
Review stages
Distinguish internal review from client approval to reduce crossed feedback loops.
Task linkage
Use the approval outcome to move the affected delivery work forward.
How the workflow changes by service
The same capability solves a different delivery moment for each agency
Separate internal creative direction from the client decision on the version ready for release.
See the creative agencies workflowMake campaign approval a visible dependency before trafficking and launch preparation proceed.
See the advertising agencies workflowRoute calendar or asset feedback into the exact content work that needs revision.
See the social media agencies workflowQuestions about client approvals
What teams need to know before changing the workflow
Can clients request changes instead of approving?
Yes. The workflow can capture feedback and create the context for revision work.
Why separate internal review from client approval?
It helps agencies complete quality review before asking a client to make a formal delivery decision.
Is approval history retained?
The product evidence includes versioned client review and immutable decisions for delivery context.
Put client approvals into the delivery system
Give the next client workflow a clear path from readiness to review.
Start a MarketingLokam workspace or follow the illustrative delivery flow in the working product demo.