Northstar RealtyPaid media management
Active- Included
- 60h
- Used
- 41h
- Forecast
- 55h
19 hours remain. Forecast usage stays within the included retainer.
Retainer management
Keep recurring agency retainers connected to real delivery work
A retainer should not be tracked separately from the work that consumes it. MarketingLokam helps agencies review included hours, recorded effort, thresholds, and renewal context alongside the recurring services, projects, and client requests that make up the engagement.
Where fragmented delivery breaks
The missing context creates more work than the missing feature
Agencies lose the thread when client messages, task status, service scope, and delivery decisions sit in different systems. MarketingLokam keeps this work connected to the client record and the workflow it affects.
Usage is easier to explain
Connect included hours and consumed effort to the delivery work the client recognizes.
Thresholds support timely conversations
Use approaching limits as an operational signal for prioritization or scope discussion.
Renewals have evidence
Review recurring service activity and retained delivery context before the next agreement period.
The MarketingLokam workflow
A visible path with an owner at every handoff
- 01
Define the retainer
Set the included-hours or service context that applies to the client engagement.
- 02
Deliver recurring work
Run the tasks, requests, and approvals that make up the agreed ongoing service.
- 03
Track consumption
Use recorded time to understand how delivery effort relates to the retainer.
- 04
Review the next cycle
Use thresholds and service context to prepare a renewal or scope conversation.
Northstar RealtyPaid media management
Active- Included
- 60h
- Used
- 41h
- Forecast
- 55h
19 hours remain. Forecast usage stays within the included retainer.
Capabilities and boundaries
Built for the operating job, with the surrounding context intact
Included hours
Keep the agreed retainer allowance visible to people managing the work.
Usage thresholds
Use clear thresholds to flag when consumption deserves attention.
Recurring delivery
Connect the retainer to the work cycles and client dependencies it funds.
How the workflow changes by service
The same capability solves a different delivery moment for each agency
Review included hours and recurring delivery effort before planning the next monthly cycle.
See the SEO agencies workflowSee how production, revision, and reporting work consume the current content retainer.
See the social media agencies workflowKeep optimization effort and retainer thresholds visible while the service continues.
See the paid media agencies workflowQuestions about retainer management
What teams need to know before changing the workflow
Can MarketingLokam track retainer hours?
Yes. Recorded time can be reviewed against included hours and the work delivered for the client.
What happens when a retainer approaches its limit?
Threshold context can support a timely agency conversation about priorities, scope, or overage work.
Is retainer tracking separate from projects?
No. It is designed to stay connected to the recurring delivery work that consumes the retainer.
Put retainer management into the delivery system
Give the next client workflow a clear path from readiness to review.
Start a MarketingLokam workspace or follow the illustrative delivery flow in the working product demo.